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Rouleur Classic heads to Melbourne, Australia, in November 2019


Gruppo Media has announced the launch of its award-winning annual bicycle show the Rouleur Classic in Melbourne, Australia. The show will take place from Thursday 28th to Saturday 30th November 2019, at the Australian Centre for Contemporary Art (111 Sturt Street, Southbank VIC 3006, Melbourne, Australia).

The show will be produced under license, in conjunction with Corporate Cycling, headed up by Michael Hands and Nathan Lorkin. Corporate Cycling delivers premium bespoke events for corporate clients as well as public events such as the Handmade Bicycle Show. It has a long background in major cycling, triathlon and running events, along with extensive experience in the marketing, design and advertising sector.

The Rouleur Classic is billed as the world’s finest road cycling exhibition. It hosts a ‘collection of the world’s foremost cycling marques, exhibits and talent’. The show provides an opportunity to enjoy both the professional athletes and brands at the very pinnacle of cycling in a relaxed but prestigious environment.

‘There will be a stellar line-up of guests and pro riders in attendance, to be announced over the coming months, together with all the leading cycling marques, exhibiting the latest cycling apparel, components, technology and much more.’

The theme for the 2019 edition of the Rouleur Classic is the Grand Tours, three legendary races that are highlights of the season for cycling fans. Rouleur Classic is officially partnered with all the race organisations and will be helping them bring the unique aspects of each race – Tour de France, Giro d’Italia and La Vuelta España – to both the London and Melbourne shows.

Bruce Sandell, Managing Director of Gruppo Media said “When I first conceived the idea for the Rouleur Classic, it was always with international expansion in mind. I am delighted to announce our partnership with Michael and Nathan on the inaugural Rouleur Classic Melbourne – they bring with them a huge wealth of experience in cycling racing and events, plus loads of vision and entrepreneurial spirit, but more importantly, just like us, they are huge fans of our fantastic sport. I know they will deliver a superb experience for fans in the Asia-Pacific region.”

Michael Hands, Director of Corporate Cycling added, “We are enormously excited to be working with Bruce and the team at Gruppo Media to bring the Rouleur Classic to Melbourne, it really is a very special event. We’ve spent the last year looking for the right venue in the right location around Australia, and we think that the stunning ACCA and Malthouse Theatre in the heart of Melbourne are the perfect venues to showcase the best of the bikes and talent that are at the heart of the sport we love.”

2019 also marks the fifth anniversary edition of the show in London – ‘marking a very exciting year for the innovative live events brand’. The London event will be held in the same venue as 2018 – from Thursday 31st October to Saturday 2nd November 2019 – Victoria House, in the heart of London’s Covent Garden.



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