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Rouleur Classic LDN appoints PaceUp Media as PR agency


Rouleur Classic LDN, billed as ‘the world’s finest cycling exhibition’, has announced the appointment of PaceUp Media as its PR agency for this year’s event.

PaceUp, the cycling and adventure sports media agency, is to provide PR and press office functions to the show, which returns to London’s Victoria House on Thursday 31 October through Saturday 2 November.

Rouleur Classic LDN will showcase over 50 premium cycling brands, exhibiting a number of performance bicycles, clothing and accessories. Exhibitor booths for the London show have already sold out with over 20 new brands joining this year’s line-up. This includes Pinarello, Bianchi, Speedplay, Swift Carbon, Ribble, De Rosa, PEdALED, SCOTT and Exept.

‘The event, now an annual highlight in the cycling calendar, will host a unique collection of once-in-a-lifetime experiences and exhibits curated exclusively for cycling fans.’

The 2019 show has already confirmed Greg LeMond, Phil Anderson, Sean Yates, Mat Hayman, Damiano Cunego, Rob Hayles and The Cycling Podcast with many more to come. Past editions, have included attendance by many of the biggest stars from the world of cycling including Sir Bradley Wiggins, Eddy Merckx, and Fabian Cancellara, alongside some of the biggest and best brands in the industry.

PaceUp Media Director Tom Copeland said, “We’re really excited to continue to cement our relationship with Rouleur and to start working on the Rouleur Classic LDN. The show brings together the cream of the crop from professional cycling and premium marques within the sport and is revered for doing so. Rouleur’s decision to partner with PaceUp Media further concretises the hard work and intrinsic know-how that we bring to all our projects.”

Rouleur managing director Bruce Sandell said, “The Rouleur Classic is world’s finest cycling exhibition. We have created a unique and innovative environment which engages high spending cycling fans with the very best brands – this combination has proven to increase both brand awareness and sales.

“We are looking forward to working with the experienced team at PaceUp Media to further build on this – as we start to take the show into international markets in 2019 and beyond.”



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