Virtual Training s.r.o., whose main product is the Rouvy cycle training platform, has become the general partner of a junior cycling UCI team under the new name, ‘Rouvy Specialized Cycling Team’. Rouvy and the team have signed a three-year cooperation.
Petr Samek, co-owner of Rouvy, said “Our goal is to support the team in its race ambitions, but that is also the business idea. We want to make Rouvy visible at the biggest cycling events in the Czech Republic and abroad.
“Rouvy is a Czech product, which is paradoxically known mainly in the USA and Western European countries. Therefore, it is great for us to join the Czech team, which is also a UCI MTB team and participates in the biggest Czech and world races.”
He continued, “With the help of the team, Rouvy can get more into the awareness of cyclists in the Czech Republic and the world. We plan to present the Rouvy application at several team events, such as the World Cup in Albstadt and the World Cup races in Nové Město na Moravě.”
According to Petr Samek, the company has other intentions, ”Rouvy offers its users so-called Group Rides, regular online rides with Rouvy ambassadors or its partners. They set the pace and motivate participants to a quality performance. Team members will now turn into our ambassadors, with whom our users will be able to train regularly throughout the winter.
“We will also organize two training camps connected with the team. These cycling hubs will be primarily for Rouvy users, who will be able to train on the routes directly in the app during the winter. They will prepare for the upcoming spring and summer camp along with the team, in attractive Italian destinations in Tuscany and Livigno.”
Coach and manager of the cycling team, Jiri Lutovsky, added “Cooperation with Rouvy as a new general partner is of great importance to both parties. For us, this means the possibility of maintaining the team’s activities with a further perspective towards its development.
“For Rouvy, it is an opportunity to use our team as a marketing tool. Among other things, it is working with my former wards.”
Radomil Štumpa from Česká spořitelna said “During 15 years of mutual cooperation, we have managed to build an ambitious team that has been licensed by the international cycling federation (UCI) and participated in major international races. At the same time, the club helps to educate young athletes in and around Vimperk. We are glad that we can hand over the Vimperk cycling team into the hands of a new general partner, who has a warm relationship with cycling and will thus guarantee its further development.”
Kolo pro zivot (Bike for Life), one of the largest series of races in the Czech Republic, will be held on the Rouvy application in January and February. Rouvy will also focus more on its virtual version, ‘which the race organizers want to revive after many years’.
In 2008, the first Virtual Cup Bike for Life took place on the forerunner of today’s Rouvy application, where racers completed the competition on indoor trainers. Now, Rouvy adds that ‘there is going to be a big return to that in the form of two e-race races – Bike for Life.’