RunFestRun, a new running and music festival, has announced the appointment of Fusion Media as its digital and social agency.
RunFestRun was launched earlier this year by Virgin Radio DJ Chris Evans and is billed as ‘Britain’s biggest running party’. It follows on from the success of CarFest, which has expanded since its introduction in 2012.
Taking place from 31st May until 2nd June, the grounds of Wiltshire’s Georgian Bowood House and Gardens will play host to the three-day running-inspired festival. The full line-up of musicians and sporting heroes will shortly be announced. Former pro runners Paula Radcliffe and Steve Cram have already announced their involvement and attendance at the festival.
RunFestRun has briefed Fusion Media to handle the festival’s social media. The agency will lead on creative social strategy, community management and content as well as working on a number of high profile celebrity and influencer partnerships.
For over 10 years, London-based Fusion Media has been delivering creative PR and social services for endurance sports and active brands. As a fully-integrated boutique agency, its portfolio of clients includes brands such as Strava, Red Bull, Evans Cycles, GORE Wear, Wahoo, Shimano and Brompton. Fusion adds that its approach centres on ‘talking authentically to active audiences while inspiring newcomers to get active.’
Cat Stanford, Head of Marketing for RunFestRun, said “We are delighted to be working with Fusion Media. We chose the agency because of their unrivalled experience and detailed knowledge of the audiences we wish to engage with for the festival. Fusion Media are a natural fit as, like us, they are passionate about running and can help us launch our new festival and expand and inspire our audience.
Adam Tranter, Founder and Director of Fusion Media, added “We are really excited to be working with RunFestRun. They have created a really unique event and we are looking forward to helping them grow their presence in the UK. Working on a new project is always exciting, but what makes it even more interesting is having the opportunity to work with Chris Evans and his team with a combined vision to get more people engaged with running at all levels.”