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Running for good: HOKA ONE ONE partners with Back On My Feet

HOKA ONE ONE female runner

HOKA ONE ONE has announced a partnership and US$30,000 donation to Back on My Feet, a national US non-profit organization committed to addressing homelessness. The US$30,000 donation will go directly to supporting Back On My Feet members (those experiencing homelessness or living in addiction and treatment facilities).

In 2020 HOKA will donate over 500 pairs of shoes and help with shoe fitting and runs in 13 cities with Back On My Feet Chapters across the country.

Cities include: Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Indianapolis, Los Angeles, New York, Philadelphia, San Francisco and Washington DC.

Back on My Feet combats homelessness through ‘the power of running, community support and essential employment and housing resources in 13 cities across the country.’ The organisation believes in the power of human potential, supporting members as they run, build resumes, attend training classes, and ultimately attain sustainable employment, utilizing they organization’s network of program and employment partners across the country.

“Back on My Feet and HOKA are truly aligned in our missions, recognizing everyone’s capacity to achieve as well as realizing that when we work together, we fly higher,” said Katy Sherratt, Chief Executive Officer at Back on My Feet.

“We are honoured by the incredible support that HOKA is providing to our program. Finding an organization that truly wants to make an impact, giving financial support while also supporting our members with new shoes and community involvement, propels Back on My Feet forward, helping our members ultimately achieve the extraordinary.”

HOKA’s US$30,000 donation will support Back on My Feet’s program, which uses running as catalyst to build community, supporting members as they run a few blocks or a few miles, three days a week at 05:45am in 13 cities across the US.

With 90% attendance, members gain to the next phase of the program, Next Steps. Still running in the morning and maintaining consistent attendance, members work one-on-one with Back on My Feet staff to move towards sustainable employment.

Financial literacy classes, computer literacy classes and resume building workshops, along with access to financial aid to pay for public transportation cards, enrolment fees or books for trade school, or providing a security deposit for a new home, all help members to move their lives forward. The aim is ultimately reaching sustainable employment and financial independence.

“At HOKA, we want to empower a world of athletes to feel like they can fly, and we truly believe we fly higher when we fly together,” said Wendy Yang, President of HOKA ONE ONE. “Back On My Feet provides tremendous resources as well as agency to people experiencing homelessness throughout the country, and we are honoured to partner with them as they help people harness the power of running and community to evolve to the next phase of their lives.”

Back on My Feet has employed and/or housed more than 6,500 people to date, while engaging more than 150,000 supporters and volunteers.




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