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Running into registration: ASICS acquires Race Roster


ASICS has announced the acquisition of Race Roster, a leading race registration platform for running events. Race Roster will join ASICS Digital’s portfolio of consumer-focused running platforms.

As part of the agreement, ASICS formed a new Canadian subsidiary known as Race Roster North America. Terms of the deal were not disclosed.

Established in 2012, the Race Roster platform is a global player in race registration… ‘helping millions of athletes discover and register for running and endurance events, while providing event organizers with a robust CRM tool for tracking participant data, marketing campaigns and event revenue.’

With the acquisition, ASICS notes that it is ‘positioned to disrupt the running event industry – uniquely meet the needs of runners, race directors and the running community by offering world class race management, premium brand sponsorship and marketing, while also enhancing the race day experience for participants.’

ASICS added that ‘The synergies between ASICS and Race Roster will enable ASICS to build relationships with consumers that will drive engagement to digital, retail and run specialty partners.’

“We are thrilled to welcome the Race Roster team into our ASICS family,” said Dan Smith, President of ASICS Digital. “As we take this step together, we are excited to not only expand our digital footprint, but also create new and innovative ways to serve runners and the running community.”

Alex Vander Hoeven, CEO of Race Roster said “The idea of integrating an athletic brand with race registration solves many of the challenges faced by race directors. We are excited that a brand so deeply ingrained in the running community shares our vision, and we look forward to introducing our expanded offering to the racing industry.”

ASICS adds that it will enable Race Roster to become the top endurance event platform and partner by bringing premium branded experiences to events of all sizes.

‘Together, ASICS and Race Roster will seek to provide a way to efficiently solving the marketing and sponsorship challenges faced by many race organizers, and will… enhance the runner experience by offering access to adaptive training plans through the Runkeeper app, ASICS-sponsored celebration opportunities, and other benefits through the OneASICS loyalty program.’




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