Leading running brand Saucony is to be the headline sponsor of the British Milers Club (BMC). The initial agreement runs to the end of the 2022 season.
Originally founded in 1963, the British Milers Club is a premier middle-distance athletics club in Great Britain. Through its wide-ranging offering of elite standard expertise and events the organisation aims to improve the world standing of UK middle distance running.
As the headline sponsor, Saucony will be supporting BMC’s racing program and will look to enhance the high-quality race experience that is seen at the organisation’s events. Saucony adds that the deal ‘represents Saucony’s continued support of the development of British middle and long-distance running.’
The partnership with BMC also builds on Saucony’s impressive roster of race sponsorship which includes; the English National XC Championships, England National XC Relays, Cambridge Half Marathon and the most recent addition of Run Windsor which includes the Running 4 Women 10k and the Windsor Half Marathon.
Gareth Lloyd, Saucony UK & Ireland Marketing Manager said “As a brand that prides ourselves on supporting grassroots running development, the BMC run series fits perfectly into our portfolio of events alongside the English National XC Championships and National XC Relays.”
He continued, “We see the BMC as a vital feeder service into international and GB athletics. We aim to enhance these events and the race day experience. Over the years, many of Britain’s best distance runners have had breakthrough performances at BMC races. We hope to see this continue and look forward to helping athletes reach their full potential.”
BMC Chairman Tim Brennan said “BMC is pleased to announce that it has agreed a major sponsorship deal with Saucony. We are delighted with our new partnership with Saucony and to be working with people who understand our sport and share our aims. We look forward to working together to improve the world standing of UK middle distance running.”
Saucony, a division of Wolverine Worldwide, creates footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony the company’s award- winning innovations, include EVERUN, ISOFIT, ISOKNIT, Geometry of Strong and the Total Run System apparel line.