The partnership marks the third consecutive season of support by SCICON, since the Bahrain Merida Pro Cycling Team was launched in 2017.
Under the agreement, SCICON will again supply its top of the range AeroComfort 3.0 bike bags to the team, ‘ensuring that the team’s Merida bikes survive the rigours of a busy race and travel programme.’
In addition, SCICON will be providing its popular Race Rain Bag to riders – including Vincenzo Nibali – to store spare kit in the team car. Podium Bags, Fisio Bags and backpacks will be used by the team’s soigneurs;and the team’s mechanics will be kitted out in SCICON Workshop Aprons.
The renewed partnership will see new Bahrain Merida custom edition products from SCICON ‘manufactured to meet all of the rider and staff needs for the 2019 season’. The agreement also gives Bahrain Merida access to SCICON’s parent company owned ASG Bike Science, which assumes the role of official bike fitter of the Bahrain Merida team in 2019.
ASG Bike Science will provide bike fitting services to all riders at training camps at the beginning of the season and assessments throughout the year, reviewing the athletes’ position and making adjustments to help ensure maximum performance on the bike.
Christian Pearce, Brand Manager of SCICON said, “SCICON is incredibly proud to renew its partnership with the highly successful Bahrain Merida Pro Cycling Team. At a time when team sponsorship is a sensitive issue, SCICON is honoured to be able to support Bahrain Merida for a third consecutive season, demonstrating the brand’s commitment to the sustainability of professional cycling.”
Alex Carera, Team BAHRAIN MERIDA Business & Marketing Manager said, “Competing at the top level of the sport, Bahrain Merida Pro Cycling Team requires only the best products available for riders and staff. SCICON’s range of top-quality bike bags and cases have been well and truly tested by the pro peloton, offering exceptional protection for our bikes. We’re delighted to be working with SCICON again for the 2019 season.”