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SCICON Sports in multi-year eyewear deal with UAE Team Emirates


SCICON Sports, the performance eyewear, bike bags and accessories specialist, has partnered with WorldTour cycling team, UAE Team Emirates from 2020. The three-year deal provides the team’s riders and staff with their eyewear and luggage options.

Established in 1980, SCICON designs bike bags and cases for professional and amateur riders alike. Additionally, the brand has utilised the experience and expertise of working with top athletes to produce an array of luggage options, with more than 35 new products now added to the company’s product line.

This year saw the introduction of SCICON’s sports and lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses will provide UAE Team Emirates with ‘visual clarity, as well as UV protection’.

Additionally, SCICON will provide the team with their range of bags and luggage options. It will also supply staff such as soigneurs and mechanics with items such as the Podium Backpack, Race Rain Bags to equip team cars and Luggage Trolleys.

SCICON Marketing Strategist, Claudio Fantin, said “We have invested a lot of time and money in research and development over the past two years in the eyewear sector, creating a team of experts specifically dedicated to this project.

“SCICON has produced eyewear which we believe offers quality of performance like no other currently available. Our official partnership with UAE Team Emirates is a genuine testament to this. Fully equipping the riders with our advanced eyewear technology at the WorldTour level is an honour, one which we will utilise to further develop our high performance eyewear, ensuring the riders can always focus on being at their best when in pursuit of glory.”

Andrea Agostini, Chief Operating Officer UAE Team Emirates said “We’re excited to work closely with SCICON and the range of SCICON products over the coming years. Having performance eyewear that the riders can trust and depend upon in stressful situations on the bike is important and thanks to this partnership, the team is now well equipped in this area.

“The extreme weather conditions which can occur when racing means riders require eyewear which can cope with these demands, SCICON have created glasses which go beyond these requirements and we are eager to help feedback on our racing experience to help develop further optical solutions. We look forward to being able to help the brand develop through feedback from some of the world’s best riders over the coming years.”




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