UK cycling and multisport retailer Sigma Sports has today been announced as an official supplier of the 2019 UCI Road World Championships in Yorkshire. The partnership will see the retailer join forces with cycling’s world governing body, the Union Cycliste Internationale (UCI), across a range of activities in the build-up to and during this year’s event in Yorkshire.
Taking place from 22-29 September, the UCI Road World Championships in Yorkshire is set to be one of the biggest events in the UK sporting calendar in 2019.
Sigma Sports’ Managing Director, Ian Whittingham said, “We’ve got a rich history in supporting cycle sport, from our early days supporting the likes of Bradley Wiggins, to owning and running our own UCI Continental Team. To now be working alongside the UCI at one of cycling’s pinnacle events of the year is a huge honour for everyone involved at Sigma Sports.”
UCI President David Lappartient said “We are delighted by this partnership with Sigma Sports, a cycling retailer that is well-known with enthusiasts of our sport in Great Britain and that will propose fans with a range of Santini products carrying the famous UCI rainbow stripes.”
The partnership will run across a number of areas. Sigma Sports Head of Marketing Calvin Cox sees this as another key marker in the continued growth of cycling in the UK. “The UCI Road World Championships is going to be another landmark for cycling in the UK, bringing the same level of excitement and reach as the London 2012 Olympic cycling events to a part of the UK that has well and truly fallen in love with the sport.”
Cox added, “We’ve traditionally been very well known in the South East of the UK. This iconic event provides a vehicle for us to share the Sigma Sports story with a new audience of passionate cyclists in the heart of Yorkshire and beyond.”
Fans will be able to purchase their official UCI Road World Championships Mito National kit by Santini from Sigma Sports’ website shortly – with a range of official Santini products also available from the leading road cycling retailer.