Science in Sport has announced that its SiS brand has been appointed as exclusive nutrition provider to Team INEOS, the UCI World Tour cycling team formerly known as Team Sky. This builds on the long-term relationship between the nutrition brand and the Team Sky organisation.
Team INEOS includes the Tour de France-winning cyclists Chris Froome and Geraint Thomas and elite rider Egan Bernal. Science in Sport adds that the team will have dedicated support from SiS to optimise performance during training, racing and recovery and have access to a full range of SiS products including Beta Fuel, GO Isotonic Energy Gels and GO Energy Bars.
Team INEOS, which launched yesterday under new owner INEOS Group, has committed to an enlarged budget to support the team in its global ambitions. SiS and Team INEOS will work closely to ‘create innovative performance solutions to fuel the team through its racing calendar’. This starts today with the Tour de Yorkshire. The team’s second race follows later this month with the Giro d’Italia, starting on 11 May 2019.
SiS was formerly official nutrition partner to Team Sky in a collaboration that reportedly ‘led to significant breakthroughs in sports nutrition… particularly in developing innovative methods to fuel and hydrate athletes to enable maximum performance.’
David Brailsford, Team Principal for Team INEOS, said “We developed a great partnership with Science in Sport during our time as Team Sky. They understand how crucial it is in our sport to get a nutrition and fuelling strategy correct – and, just as importantly, are always striving to raise the bar.
“As we embark on a new, exciting chapter as Team INEOS, we’ll continue to enable our riders to perform at their best – both in training and on race day. Having the best partners is very much a part of that, and we look forward to building on our relationship with SiS and achieving more in the future with them as Team INEOS.”
Stephen Moon, Science in Sport’s Chief Executive Officer, said “We are tremendously excited by the opportunity to support Team INEOS as exclusive nutrition provider and to continue our involvement with the world’s most successful cycling team. We look forward to contributing to the further success of the team by further driving the performance of these elite athletes through continual innovation in their nutrition.”