Performance running wear brand Soar Running has appointed sports PR & Communications agency PaceUp Media as its PR agency. By partnering with PaceUp, the premium London-based apparel brand, which launched in 2015 by British fashion designer and runner Tim Soar, is looking to increase its brand awareness amongst runners throughout the UK.
‘Soar Running was born from a desire to produce running wear that not only looked great but also performed at the highest level. Created by runners, for runners, Soar’s mission is to achieve unparalleled performance through cutting edge fabrics and innovative design.’
PaceUp will lead the launch of Soar’s new Spring / Summer range, further extending the young communications agency’s influence outside of its main sport of cycling.
PaceUp’s Director, Tom Copeland said “It feels like the natural step to start working with a performance brand such as Soar, one that’s still young in the market but has huge potential. It’s a brand we’ve followed with interest and so it’s great to be working with Tim and the team, and to be extending our expertise into the running market.”
Soar Running Marketing Manager Rob Wilson added “We’re looking forward to working closely with PaceUp to take new lines to market, and to reach new audiences of runners with our technically innovative and style-driven SS 19 range. The guys at PaceUp understand the brand and our vision, and show the same passion for sport as we do for running.”
The new Spring / Summer collection launches as runners throughout the UK gear up for a host of half and full marathons, including the London Marathon in late April. The Soar range will include a number of new garments, as well as updates on core Soar styles.