POC has introduced a host of new innovations and updates for its autumn 2019 and 2020 cycling collections. According to the Swedish company, this includes a world-first in eyewear – Solar Switch.
POC notes that Solar Switch represents a first for eyewear as the glasses use an electrochromic LCD lens. This can instantly change tint based on light conditions, and the feature is powered solely by the sun.
POC CEO, Jonas Sjögren, said “I am extremely proud to present the Solar Switch. Our safety mission drives our innovation and product development; and the Solar Switch is a clear embodiment of our approach. To be able to develop a world-first pair of sunglasses, that can change between lens tints automatically and instantaneously, powered solely by the sun, and all wrapped in the lightweight performance Aspire frame, is truly inspiring.”
POC adds that the Solar-Switch lens, which will provide a darker tint in sunnier conditions and instantly become lighter in shadow or cloud conditions, can significantly improve vision, safety and performance in changing weather, light conditions or environments, such as descending through mountain tunnels.
The Solar-Switch changes tints (between levels 3-4) instantaneously and ‘automatically ensuring a rider never need remove their hands from the bike, take their glasses off at speed or even think about what or how they see.’ Uniquely it has been developed to be powered only by the sun’s solar power, needing no battery or charging ‘so it will always be there, sustainable and reliable.’
A leading manufacturer of helmets, eyewear, body armour, apparel and accessories, POC was founded in 2005 in Sweden, with a mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’. It has received over 60 international awards for technology, innovation and design, including the prestigious Bike industry ‘Brand of the Year’ award.
In a release, POC noted a number of other products also being released for 2019-20:
- The W’s Ultimate VPDs bib shorts – set a new benchmark for what female riders should consider in cycling performance and function, featuring a brand new and highly innovative suspender design, the bibs will confine poor performance and awkward, rushed nature breaks to the history books.
- A brand new child-specific range of POCito cycling products, including a brand new helmet, the Omne POCito SPIN, children specific back, knee and elbow protection and new apparel.
- Transit – developed specifically to make more of those everyday moments, the Transit collection supports a state of mind, there to stimulate the senses, inspire travel and enhance the downtime.
- The brand new Ultra Collection – highly engineered and precise apparel for adventures off the beaten path, which have fused the best of POC’s off and on-road experience and insight to develop a collection that will open up your two-wheeled world.
Commenting on the W’s Ultimate Bib shorts, POC CEO Jonas Sjögren, continued “We are proud of our Swedish heritage and values, especially the belief in equality across all spheres of life. For far too long, however, we have witnessed the ridiculousness of female cyclists having to venture further from the roadside just to take a nature break, or opt for bib shorts that represent a performance compromise.
“We were fed up with this imbalance, female riders need bibs that perform for racing, have aero advantages, class leading comfort, as well as the functionality and speed on nature stops – so we decided to make them, the ‘Ultimate’ VPDs bib short.”
W’s Ultimate VPDs bib shorts are billed as the benchmark for women’s bib shorts. POC adds that.. ‘Women’s bib shorts have often featured good design, comfort or fit, but they have never combined unique silicone chamois technology forged on aerodynamically advanced compression fabrics, all combined seamlessly together with a new unique design that provides female riders with the ultimate speed, flexibility and comfort for essential mid-ride/race toilet breaks.’
The brand new and advanced strap design helps to create a bib with compression on the bike and flexibility, which means they can be pulled down during stops without needing to remove the suspenders. Created by, and with, female riders the design has been ‘rigorously tested’. This includes” precise leg length, suspender design, seem layout, compression, aerodynamics, chamois design and functionality during stops and racing.
POC will present the complete autumn 2019 and new 2020 collection at Eurobike from 4-7 September – Hall B3 – booth 402.