Leading obstacle race and endurance brand Spartan Race has appointed London agency, The PHA Group, to manage its UK PR brief for its 2019 UK events, including the Spartan Stadion race at Twickenham stadium on Saturday, November 23rd.
Spartan Race has tasked The PHA Group with raising awareness and driving sign-ups for the obstacle course event, which is ‘the first of its kind to be held at such a major sports venue inside a sports stadium’. The PHA Group will also assist Spartan Race with the rest of its UK events throughout the year.
Spartan Race was founded by adventure racer Joe De Sena in 2008 and the company has grown to become ‘the world’s largest obstacle course race and endurance brand in the world’, with 1 million racers taking part in more than 200 events across 42 countries.
Sam Lansdale, General Manager of Spartan Race UK, said “2019 is an exciting time for Spartan Race with the launch of our Spartan Stadion race at the iconic Twickenham Stadium. The venue is steeped in history and this will be the first ever obstacle course race to be held inside the iconic Twickenham Stadium.
“The PHA Group have vast experience promoting mass participation running and obstacle course racing events and the company’s knowledge of the media landscape will hugely benefit Spartan.”
Tom Inskip, Associate Director and Head of Sport and Fitness at The PHA Group, said “We are delighted to be working with Spartan Race, the world’s largest obstacle race brand, at an exceptionally exciting time for its UK market.
“The Spartan Stadion Race is an incredibly unique concept that is going to give racers the opportunity to race in one of the most iconic stadiums in the country.”
Established in 2005, London-based PR agency The PHA Group was founded by Phil Hall, the former head of Trinity Mirror Group. The agency, formerly known as PHA Media, has recently rebranded to reflect its growth and expanded list of services, which includes Consumer PR, Sport & Fitness PR, B2B PR, Technology PR, Third Sector PR, Influencer PR, Healthcare PR, Crisis & Reputation Management, Public Affairs and Personal PR.