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Speaking in tongues: Trek chooses TransPerfect to manage multilingual content


TransPerfect, a provider of language and technology solutions for global business, has announced that Trek Bicycles has selected and implemented its GlobalLink technology. This will be used to manage Trek’s multilingual content and automate key processes in the translation workflow for its global websites.

Based in Waterloo, Wisconsin, Trek currently distributes in 85 countries with its largest non-US markets being Japan, Germany, Austria and Switzerland.

Trek chose TransPerfect’s GlobalLink translation management technology for its ability to seamlessly integrate into its existing Hybris platform. This integration allows Trek to feed all product and editorial content into its B2B and B2C websites. With GlobalLink, Trek has reportedly been able to cut its overall time to market approximately in half.

Emma Goessling, Localization Manager at Trek, said, “Managing the translation process before GlobalLink was a manual, painful process. With the implementation of GlobalLink, our project managers are actually able to focus on project management instead of administrative work. GlobalLink has taken the guesswork out of our translation process.”

GlobalLink is a modular set of tools specifically designed to manage the complex demands of creating, deploying, and maintaining multilingual content. It claims to reduce the time, effort, and money required throughout the localization process. Over 5,000 organizations currently use GlobalLink solutions to enable them to reach audiences in multiple languages and drive return on investment in markets abroad.

“TransPerfect has been a vital partner in Trek’s effort to globalize our brand and our message,” said Eric Bjorling, Director of Brand Marketing and Public Relations for Trek. “All of the content that we create here, we want to make sure that customers across the globe have access to that.

“Our success internationally is going to fuel the future of this company; we believe we will be more successful because of our partnership with TransPerfect.”

TransPerfect President and CEO Phil Shawe added, “We’re proud to be a part of Trek’s international growth initiatives and to play a role in helping them to promote wellness, fitness, and active outdoor lifestyles with consumers around the world.”



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