SportRx, a maker of custom prescription sport sunglasses, has introduced the new limited-edition Oakley/SportRx Flak 2.0 XL.
SportRx notes that it is Oakley’s number one optical account. The exclusive product offering comes after a 12-year history of SportRx working closely with Oakley to offer prescription sunglasses and eyeglasses.
The Flak 2.0 XL is billed as the ultimate frame for athletes. From mountain biking to golf and everything in between, the prescription-friendly sunglasses also fit many different head shapes and sizes. As the top-selling sunglass for both SportRx and Oakley, the Flak 2.0 XL was seen as an obvious choice for a collaboration.
“At the beginning of this year, Oakley approached us with an incredible opportunity,” said SportRx Vice President Rob Tavakoli. “Of their 50,000 accounts worldwide, they handpicked SportRx to create a Special Make Up (SMU) product with them.
“SMUs are collaborations between Oakley and a partner company or athlete. Famous Oakley collaborations include Ferrari, Ducati, Shaun White, the Tour de France and now. . . SportRx!”
Oakley Senior Product Manager Declan Lonergan added, “We like to partner with groups that are deeply embedded with us as a brand. SportRx is just that.”
The custom design started in what Oakley calls the ‘supermarket’ – home to every single Oakley frame, lens, and icon colour.
‘Canisters of Plutonite, frames and icons of every colour under the sun, and PRIZM lens option line the walls of the classified room. ‘
Here, SportRx hand-picked exactly what colours its wanted to use for the collaboration, ultimately deciding on Matte Carbon with a Soft Touch Black icon.
“We haven’t actually used this colourway on a Flak Jacket before,” Oakley Product Line Manager Radcliffe Gallardo.
Matte Carbon also blends with the black Unobtanium earsocks and icon. With prices starting at US$163, the SportRx/Oakley Flak 2.0 XL comes standard with grey lenses, but swapping lenses is easy. Any PRIZM lens is immediately intensified when paired with the Matte Carbon colourway which is another reason why SportRx was drawn to it.
“We are thrilled to collaborate with Oakley, the world’s leading sunglass company,” said SportRx-Oakley Brand Ambassador Andrew Mihalko. “To make a custom version of Oakley’s No. 1 selling product is a dream come true.”