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Sports digital media & solutions: Infront unveils iX.co

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Focus on connecting the sports industry to global audiences, fusing storytelling with technology – Infront has confirmed the launch of iX.co. The new independent entity is aimed at ‘becoming the world’s leading digital media and solutions company that connects brands and sports rights holders to global fan audiences.’

The new subsidiary brings together the entire brand and media competences of the Infront Group, including its in-house Infront Digital Service unit as well as New York-based OMNIGON, the digital services firm that caters to the sports and entertainment industries and which Infront acquired fully in 2019.

iX.co has a global workforce of over 250 working from Zug (Switzerlad), New York, London, Los Angeles, Paris, St Petersburg and Toronto.

In a release, the company notes that… ‘Pooling its expertise into a natively digital brand will allow Infront to be more agile in responding to evolving trends in media consumption of sports… Through investing substantially in digital reach, engagement and monetisation capabilities, iX.co can drive the digital transformation process for rights holders and brands, helping them grow their audiences through content and engaging experiences.’

“The launch of iX.co is an important step for Infront,” said Infront President & CEO Philippe Blatter. “Our group strategy and our business model is constantly evolving and diversifying to address the changing marketplace and the needs of our existing and future customers.”

He continued, “iX.co is a rare breed in the digital media industry in that it combines product design, platform technology, data science, storytelling, and a direct-to-consumer as well as B2B service offering – all under one roof.

“We can drive the digital transformation process by leveraging data science to understand how audiences behave, and what they seek, building memorable experiences, and commercialising these connections to help our customers grow their businesses.”

Taking the helm at iX.co as CEO is Christoph Heimes, Infront’s Senior Director of Digital Media, Platforms and Services, and former YouTube Head of Sports, EMEA.

“The new company is built on an obsession for bridging the gap between storytelling and technology, connecting businesses to an entirely new age of consumer that demands their content be presented differently,” Heimes said. “Through collaborations and partnerships with digital innovators from around the world, we’re strategically and creatively going to be changing how fans experience sports, media and entertainment.”



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