The awards are voted for by readers of TravelMole UK, a travel industry community website for people in the travel industry across the UK. The votes are based on content, layout, ease of navigation and innovation of the website.
Sports Tours International is the UK’s largest specialist sports travel company, taking thousands of participants and spectators to sports events around the world, including the TCS New York City Marathon, Tokyo Marathon and the Tour de France.
It was founded 45 years ago by international marathon runner Vince Regan and is owned by Fred Done. Sports Tours International is now led by CEO Chris Bird who joined the company in 2007.
The team managing the Sports Tours International website, based in Walkden, Manchester, has continued to evolve. According to the company, this has enhanced the customer experience and has led to a direct increase in bookings. ‘Visits to the website come from virtually every country in the world.’
Commenting on the award CEO Chris Bird said, “Our website is a critical element of our business, it is not only where our customers go to book a trip, but it is where they go to get inspired and informed.
“We have been working hard to enhance our customer journey, and to share our team’s extensive knowledge to really embody our ethos, ‘our experience will make yours’, from the first visit to the website, right through to the service from our teams in locations around the world. The award is the perfect recognition of another fantastic team effort from the incredible people I have the privilege to work with every day.”
The TravelMole UK awards 2019 took place at Piste, the après ski-themed bar at Archer Street in Soho, London, on Wednesday 20th November.