Cycling and triathlon apparel brand Stolen Goat has announced the appointment of PaceUp Media as its PR and communications agency.
PaceUp, a cycling and adventure sports media agency, is to provide international PR services and communications consultancy for Stolen Goat, as the brand looks to increase its reach around the world.
Recognised for its ‘fun and often loud designs’, Stolen Goat features a range of cycling apparel for men, women and kids, alongside a growing triathlon apparel range. Boasting a wide range of jersey designs, including collaborations with artists, the Stolen Goat portfolio focuses on the eye catching designs of its products.
PaceUp Media Director Tom Copeland said, “Stolen Goat is a brand loved by its fans for offering unique, vibrant designs, impeccable quality and a sense of fun. Whereas other cycling brands opt for safe designs, Stolen Goat isn’t afraid to forge its own path – something demonstrated by moving away from working with one of the biggest retailers in the industry.
“It’s this sense of independence which really excites us about working with Stolen Goat and why we’re looking forward to helping the brand make even more of an impact.”
Tim Bland, Managing Director of Stolen Goat said, “We’re excited to get going with PaceUp and to tap into their extensive knowledge and network within the industries we create products for. We have worked hard to create our space in the UK market; and this is something we are now looking to build upon, whilst also adding impetus to the strong organic growth we’ve seen in key new markets outside of the UK.”
In 2018 Stolen Goat moved away from working with one of the sport’s biggest online retailers (Wiggle) to focus on its own online efforts as well as working with smaller independent retailers.