Home All news

Stolen Goat extends partnership with World Bicycle Relief


Cycling apparel brand Stolen Goat has announced the renewal of its partnership with the global non-profit organisation, World Bicycle Relief.

World Bicycle Relief is the non-profit organisation aiming to break down barriers for people in need around the world, through the power of bicycles. The charity delivers and maintains specially designed, locally assembled, rugged Buffalo bikes to communities in developing countries. This initiative helps to provide economic empowerment and access to healthcare and education in the form of mobility.

Having originally partnered in 2018, an agreement which saw Stolen Goat create a unique and popular ‘World Bicycle Relief turbo towel’, Stolen Goat has now unveiled two new jersey designs which became available to purchase from 3rd December 2019. All profits from the sale of these jerseys will go directly to World Bicycle Relief to assist the organisation with its life-changing work.

Based on Stolen Goat’s Bodyline summer jersey, which is designed to comfortably fit most body shapes, the new World Bicycle Relief jerseys come in two distinctive designs, available in male and female fit.

The Hustle Jersey
Featuring a black base colour from the WBR colour palette and dots, this design represents people and community, joining together to form a map of the world.

The Zambian Zebra
With an eye-catching navy to pink fade representing an African sunset, Zambian zebra stripes in black act as a silhouette and add contrast to the sunset background.

Tim Bland, Stolen Goat Founder and Director, said “It’s an honour to once again be working with World Bicycle Relief. The valuable work of this inspiring organisation, improves the lives of so many people, providing a compelling reminder of the power of the bicycle.”

WBRUK Chief Executive, Allison Dufosee added “We are so excited by this new collaboration with Stolen Goat. Not only have they incorporated the spirit of WBR, but the associated monies raised will mean that Buffalo Bicycles will be provided to those people who have only ever walked.

“This will have an enormous impact on their livelihoods; we can’t wait to start seeing people out and about on the roads wearing the kit.”

Each jersey design is available in a male or female-specific cut, priced at £75.




Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.