UK-based cycling apparel brand Stolen Goat has today announced a new distribution and retail partnership with JOOV muscle spray, which will see the ‘rejuvenating sports products stocked in the clothing brand’s online store and available for retail in the cycling industry.’
JOOV offers up a UK handmade and 100% natural topical heat formula. It was designed to help aid recovery, assist with warm-ups, promote blood flow and oxygen circulation, clear lactic acid build up and reduce muscle cramping and stiffness.
Borne out of a motocross accident in 2015, JOOV creator and physiotherapist Tom Johnson has since seen JOOV products used across other wheeled sports including mountain biking and road cycling. Speaking of the new partnership with Stolen Goat, Johnson said, “I’m delighted that Stolen Goat is to distribute and retail JOOV muscle spray. Reaching new audiences in partnership with a brand as well-regarded as Stolen Goat offers JOOV a trusted and recognised platform through which to trade.”
Tim Bland, Managing Director of Stolen Goat said, “JOOV is a great addition to our current product portfolio and we’re looking forward to helping grow the brand. As cyclists, it’s a product we use ourselves; so we’re pleased to now be able to offer the same performance and recovery benefits to our customers and the cycling industry.”