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Structural changes aim at open-door policy at Eurobike


Eurobike’s organisers are realigning the flagship show with some structural changes. In order to generate maximum possible benefits for the industry and its participants, the leading bike trade fair is now offering unrestricted access to Eurobike and all its show sub-brands.

“We want to drive the whole industry forward. This means that are prepared to break the taboos of international trade fair business,” said Klaus Wellmann, CEO Messe Friedrichshafen. Full implementation of the structural changes will take place from 2020 onwards.

Until now, industry involvement in events such as the Eurobike Media Days, the Demo Area at the trade fair and the Eurobike Festival Day were always linked to compulsory full attendance at the main Eurobike Show in Friedrichshafen, southern Germany. In future, Messe Friedrichshafen is realigning the show by offering a multi-layered platform strategy with different participation models.

Stefan Reisinger, Head of Eurobike explained, “The bike industry is currently in the middle of a fundamental transformation. The future challenges and opportunities are enormous and the fields of action are highly diverse. It is a logical step to remove barriers that would only hinder this development. We will be organising our events over the whole year with a much stronger emphasis on different participation options.

“The original Eurobike has a long history of developing international competence with a wide range of different formats, user values and realization dates. The impact of this dynamic momentum will be even stronger in future.”

The overall concept of the Eurobike show is also being restructured. Eurobike Project Manager Dirk Heidrich added, “Each edition of the fair demonstrates anew just how much the industry needs a central, leading event. Everybody in the bike business comes to Lake Constance, whether they are an exhibitor or trade visitor.

“In future, brands will be able to officially take part at Friedrichshafen, without having to commit to an elaborate booth. We are also offering new analogue and digital configuration options, with different price models.”

Referring to the fact that a large proportion of trade show expenditure goes on stand construction, Heidrich continued, “There is great potential to ease the burden here. We see ourselves in the future as a provider of business solutions to multiple client partners, and not just as a trade show organiser for exhibitors.”

Eurobike 2019, the leading international trade show, opens to trade visitors for three business days (4-6 September) and for all bike fans on the Eurobike Festival Day on Saturday 7 September 2019.

Overview of forthcoming dates from the Eurobike organiser and sub-brands:

  • 2-4 July 2019: Eurobike Media Days at Kronplatz, South Tirol
  • 10-11 July 2019: Urban Mobility Media Days by Eurobike in Frankfurt
  • 4-7 September 2019: Eurobike in Friedrichshafen
  • 3-5 October 2019: ASEANBIKE in Bangkok, Thailand
  • 18-19 April 2020: VELOBerlin in Berlin
  • June/July 2020: Eurobike Media Days and Urban Mobility Media Days
  • 2-5 September 2020: Eurobike in Friedrichshafen



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