Swedish Swimrun brand ARK Sports and the ÖTILLÖ Swimrun World Series have entered into a multi-year international sponsorship agreement. ARK will be the exclusive ÖTILLÖ partner for wetsuits and other swimming related gear such as paddles and pull buoys.
ÖTILLÖ notes that the sport of swimrun has evolved to the point where most wetsuit brands now offer wetsuits adapted for swimrun as part of their product range. ARK Sports was founded to focus entirely on the development of swimrun-specific products. Two years ago, the company introduced the ORNÔ wetsuit. It claimed to be ‘the fastest wetsuit in the world’ as it was worn by the winners of the ÖTILLÖ Swimrun World Championship in 2017 and 2018, in both the mens’ and womens’ category.
In 2019, ARK Sports will offer a full range of swimrun products and accessories, before the start of the 2019 season, in the beginning of April.
“The ÖTILLÖ Swimrun World Series is the premium brand in the new and fast-growing sport of swimrun and this partnership will take our brand to the next level,” said Christofer Sundberg, CEO of ARK Sports
Michael Lemmel, Race Director the ÖTILLÖ Swimrun World Series added, “We are very excited about this new partnership. Working with some of swimrun’s best athletes, ARK Sports are dedicated to making the fastest and most innovative swimrun wetsuits in the world. Their team will bring a new level of creativity to the sport of swimrun.”
ARK Sports notes that it acquires, develops and produces endurance sports products for the global market. Founded in early 2017 by Christofer Sundberg, Dennis Blomberg and Daniel Sand, the company has a growing portfolio of products for swimrun and endurance sports including: ORNÖ, KEEL and KORP.
Products are developed in a close cooperation with the athlete community. ARK Sports distributes its products directly to the consumer through digital sales as well as through international distribution and retail partners.
Through its in-house business development, merchandizing, advertising and PR team, ARK Sports aims to drive greater consumer awareness and brand equity. ARK Sports is a privately held cooperation registered in Sweden.
The ÖTILLÖ Swimrun World Series is an international series of Swimrun events – comprising events in Croatia, Sweden, Germany, Switzerland, the UK and France. The series has an ambition to grow with one new destination yearly.
These events all lead up to the renowned ÖTILLÖ Swimrun World Championship, held annually in September, where some of the best endurance athletes in the world of swimrun cross 24 islands in the Swedish archipelago. Covering a total distance of 75km: 10km swimming and 65km trail running.
The ÖTILLÖ Swimrun World Championship is considered one of the toughest endurance events in the world.