Tailwind Nutrition has confirmed the debut of Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from childhood, Colorado Cola contains 35mg of caffeine per 100 calories and is designed to provide ‘all-day nutrition in a flavourful drink that will not upset the stomach’.
Like Tailwind’s other Endurance Fuel offerings, Colorado Cola contains no artificial flavours or ingredients, no preservatives, no soy or dairy, is non-GMO, gluten-free, and vegan. The company adds that the sports drink mix… ‘provides rapid and sustained energy, is easy on the stomach, replenishes electrolytes at the same proportion in which they are sweat out, and has a mild yet satisfying flavour that is easy to drink all day.’
“Our customers have been asking for more caffeinated flavours for quite some time due to its inherent benefits for athletes,” said Jennifer Vierling, Co-Founder of Tailwind Nutrition. “Colorado Cola was inspired by the cola that many athletes drink at aid stations at races. This mix offers a milder flavour profile of cola that is not as thick and syrupy as traditional sodas, is easier to drink, and free of artificial dyes, high-fructose corn syrup, and other unwanted ingredients.”
Founded in Durango, Colorado, Tailwind Nutrition’s product line-up includes Endurance Fuel and Rebuild Recovery, ‘the first sports recovery drink based on a patent-pending perfectly complete protein’. All of Tailwind’s products are vegan, free of artificial ingredients and potential allergens such as soy, dairy and gluten, and are non-GMO.