Team Novo Nordisk, ‘the world’s first all-diabetes professional cycling team’, and geo-located video training platform, Kinomap, have announced a new partnership. The new deal will allow cycling fans to train and compete alongside Team Novo Nordisk athletes in various team rides through Kinomap’s simulation platform.
“Since we launched in December 2012, Team Novo Nordisk has always stood for more than a professional cycling team,” Team Novo Nordisk CEO and Co-Founder Phil Southerland said. “Exercise is the billion-dollar drug that never gets prescribed, and we want to continue providing hope and inspiration to the more than 425 million people affected by diabetes on a daily basis.”
He continued, “There is a global health epidemic in regard to physical inactivity, and we believe this partnership can serve as a motivating factor for everyone to exercise. Through Kinomap’s technology, fans can virtually join our athletes on rides; and together we can continue to inspire, educate and empower everyone affected by diabetes and help change the health of the world.”
Through home bike trainers, fans will be able to practice and ride alongside Team Novo Nordisk athletes in countries such as Rwanda, Japan, the United States, Denmark, and many more locations as ‘they race globally to inspire, educate and empower everyone affected by diabetes.’
Team Novo Nordisk athletes will also record original training footage from various UCI events and training camps. Through Kinomap’s technology platform, participants will be able to experience lifelike conditions such as road variations and elevation changes through the resistance of their home trainer.
“Kinomap is delighted to offer this unique workout experience to ride year-round with Team Novo Nordisk riders in real life videos,” Kinomap President Philippe Moity said. “Whether you’re an elite athlete or just trying to keep in good shape, you’ll find the content and level that suits your needs.
“Our users have discovered that they stick with their fitness routines an average of 30% longer when they workout with Kinomap. So whether you are at home or in the gym, you can ride along with Team Novo Nordisk.”
Team Novo Nordisk’s men’s professional team will kick off the 2019 season with a training ride from its November 2018 camp in Mojácar, Spain.
Kinomap is positioned as the world’s first video-sharing platform to offer live-action videos synchronized with corresponding maps. As of January 2019, the site features over 140,000 kilometres of video courses, enabling users to train on pre-recorded, geo-located outdoor routes with accompanying route maps.
Additionally, users can monitor their progress, compare their performance with other athletes, and compete with the Kinomap community using the multiplayer feature.