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The Challenge Awards from Let’s Do This


Event discovery and reviews platform Let’s Do This will host The Challenge Awards in London, UK, on 18 October 2019, which it has has dubbed ‘the Oscars of the endurance industry’.

The company notes that it is ‘offering event organisers the opportunity to get their events recognised and win epic prizes; and the general public the chance to get their hands on a golden ticket to the awards.’

The Let’s Do This mission is to help people find races that are perfect for them… ‘to build the TripAdvisor for races, inspiring more people to have epic, life-changing experiences along the way.’

Back in November 2017, LetsDoThis.com was named by London Sport as the fastest growing sports start-up in the UK capital, thanks to a reported 100% month on month growth since launching in January of that year.

Since then, the company came top of its batch at early stage start-up seed accelerator Y Combinator in March 2018. It has expanded its reach to cover the US and Australia, with over 17,658 events currently listed on the platform. Let’s Do This also reports that it has increased monthly site visits to over 1 million; and has grown the team from five people to 30.

Next up are The Challenge Awards, powered by Let’s Do This and presented by Runner’s World. The Challenge Awards aim to recognise and reward the best challenge events and organisations in the UK, and also ‘celebrate those local heroes who inspire us to challenge ourselves’.

Events are split into 13 distinct categories (including 10 running categories, multisport, cycling and OCR). Winners will be chosen based on athlete reviews and votes. Organisers and athletes are motivated throughout the voting period by live updates to leaderboards and prizes up for grabs.

There will also be a number of non-challenge categories, including best charity, most inspiring male athlete and most inspiring female athlete.

The Challenge Awards will then be presented at the Queens Club on 18 October 2019. Runners’ World, Men’s Health, and Women’s Health have all signed on as presenting sponsors, and the guest list will include sporting celebrities such as Lawrence Dallaglio, Sarah Storey, Rio Ferdinand, James Cracknell, Tani Grey-Thompson and Levison Wood, with ‘more to come in the ensuing weeks and months’.

Awards include up to £10,000 in prize money for each winning category event, free promotion across Let’s Do This for a year, social media and digital exposure in publications such as Runners World and tickets to the awards ceremony.

Round one of the awards runs from now until 19 August. This phase is all about event organisers gathering positive reviews on their Let’s Do This page. To do this, organisers can ‘simply send out review links to your participants and let them do the talking.’

The top ten events in each category will then progress to round two, where a similar phase – reaching out to supporters and getting them to vote – will run up to the awards ceremony in October.

Let’s Do This has produced a Challenge Awards Organiser Briefing to help guide event organisers through the process. For any questions email: olly.arnott[at]letsdothis.com.

Let’s Do This is also offering the general public the chance to win an invitation to the awards. Anyone who leaves a review as a Let’s Do This member will be entered into a prize draw; and 10 names will be randomly selected on 19 August. 30 names will also be randomly selected on 19 August and given free Let’s Do This swag, including a technical t-shirt and sweatshirt.



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