Science in Sport (SiS) has made three key senior management appointments, ‘supporting its ambition to become the world’s leading premium performance nutrition business and reflecting its sustained ability to attract talent.’
The three appointments are:
- Richard Wyborn – Group Strategic Projects Director
- Professor James Morton – Group Chief Scientific Officer
- Richard Whitty – Science in Sport Marketing Director
Stephen Moon, CEO of Science in Sport, said, “Science in Sport continues to attract leading talent and these three appointments typify our focus on growth and global ambitions. Our intent is to become the world’s leading premium performance nutrition business through investment in science, innovation and brand equity and this calibre of new talent is another step in realising that ambition.”
Richard Wyborn – Group Strategic Projects Director
Richard has worked for over a decade as a strategic consultant and project manager at global businesses. He began his career with IAMCO providing counsel to clients such as Cadbury. He subsequently worked as an M&A consultant with Deloitte, served 7 years with global conglomerate and brewer SABMiller, and most recently worked for Bain & Company.
His early focus will be on introducing the recently acquired PhD brand to the USA, the world’s largest protein market ,and combining its operations with the existing SiS brand in that territory. Richard will also develop the group’s international strategy and structure to maximise opportunities in existing and new markets, with China a particular focus.
In addition, he will support existing teams on the launch of a new PhD e-commerce platform and support the integration of PhD protein manufacture into the SiS manufacturing facility in Nelson, Lancashire. Both of these projects are on track to launch in the coming months. He joins the business on 11 March 2019.
Professor James Morton – Group Chief Scientific Officer
James is a Professor of Exercise Metabolism & Nutrition at Liverpool John Moores University, a globally recognised institution. Since 2015 he has also been Head of Performance Nutrition for Team Sky, responsible for nutrition strategies underpinning four Tour de France victories, a Giro d’Italia win and a Vuelta a Espana win.
He was Head of Nutrition at Liverpool FC from 2010 to 2015 and also supports athletes in sports including boxing and MMA. He has consulted on a part-time basis for Science in Sport as World Class Knowledge Director in recent years. Going forwards, his focus will be to further develop new science claims and intellectual property across the group’s innovation pipeline.
Over recent years innovation has contributed to more than 25% of SiS’s revenue growth annually and James will be key to ensuring this strategically important growth engine remains central. He joins the business on 1 April 2019.
Richard Whitty – Science in Sport Marketing Director
Richard was most recently Global Marketing Manager for Carlsberg and led work across its recent rebrand and football activations. Prior to that he spent six years with Unilever in global marketing roles on a number of major portfolio brands.
Richard will be responsible for marketing strategy and activation across all key global markets for the SiS brand, with particular focus on commercialising the innovation pipeline. He joins the business on 26 February 2019.
SiS products are manufactured in the UK at the company’s Innovation Centre in Lancashire. All SiS products are Informed-Sport tested and accredited. SiS worked closely with the HFL anti-doping laboratory to d’evelop a world class evolved three-pronged testing system to minimise the risk of product contamination’.