Lauren Steadman has inspired millions of Britons by competing on the 2018 edition of British TV show Strictly Come Dancing with partner AJ Pritchard. The paratriathlete is now hoping to inspire thousands more as she fronts ‘Tri January’, a new campaign encouraging people to try a multisport challenge in the New Year.
Reigning ITU Paratriathlon World Champion and Strictly star Lauren will be joined by Deborah James and Lauren Mahon from BBC’s award winning ‘You, Me and the Big C’ podcast, along with BBC TV sports presenter and ‘world record holder for trying his hand at the most sports’, Mike Bushell.
They are fronting British Triathlon’s Tri January campaign, which looks to encourage over 5,000 people to complete a triathlon in January. Each of the four famous faces will take on a different triathlon distance and encourage others to do the same – aiming to show that ‘triathlon is for everyone, regardless of age, ability or lifestyle.’
In a release British Triathlon explained the background to its new initiative… ‘We all know that January feeling. You’ve over indulged a bit during the Christmas period and are determined to make up for it as the New Year starts. If this resonates with you, then why not give Tri January a go? Challenge yourself, your friends, family and colleagues, to take on Tri January as an individual, or as part of a team.’
Participants can swim or row, bike and run throughout the month by choosing a challenge and completing one of the distances below:
- TEAM YOU, ME AND THE BIG C (GO TRI distance – 15km)
- TEAM BUSHELL (Sprint distance – 25km)
- TEAM STEADMAN (Standard distance – 50km)
Participants are encouraged to grab their workout gear and give whichever distance suits them most a try. There is no set formula for completing the challenge, as long the distance is achieved in the month of January.
‘So, swim one day – or jump on the indoor rower if you prefer – bike the next and run the week after. Alternatively, you can complete the whole challenge all in one go. Tri January is designed to fit activity into even the most hectic of lifestyles. Your triathlon; your choice.’
Tri January aims to engage new participants and those with a ‘revolving door’ relationship with sport and physical activity with fun and accessible challenges, triathlon-style.
How to get involved
Sign up for free from Wednesday 2 January 2019 and receive a free Tri January campaign pack in December to help keep on track, with a Tri January wall chart, stickers, diary inserts and other goodies from British Triathlon.