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Triathletes Lauren Steadman and John McAvoy become Volvo brand ambassadors


Volvo Car UK has welcomed triathletes Lauren Steadman and John McAvoy as new brand ambassadors, reinforcing the links the automotive brand has made with the sport through its sponsorship of British Triathlon.

Lauren Steadman is one of Great Britain’s most successful parathletes. Born missing the lower part of her right arm, she competed at the highest level as a swimmer in two Paralympic Games before taking up paratriathlon and winning a silver medal at Rio 2016, where the sport made its Games debut. She is now in training for the Tokyo 2020 Paralympic Games.

Lauren Steadman is a European and World Champion – titles she has won seven and three times respectively. Outside sporting competition she is well-known to millions in the UK through her participation in the BBC’s Strictly Come Dancing in 2018.

In a release Volvo noted, ‘Her personal concerns are perfectly aligned with Volvo’s commitment to sustainability and protecting and improving the environment, emphasised in its recently declared intention to become a climate-neutral business by 2040.’

Lauren Steadman said “I’m honoured to be working alongside Volvo and its partnership with British Triathlon. As a paratriathlete, I compete in natural environments around the world and have seen first-hand the importance of preserving our planet’s oceans, lakes and waterways, a cause I am committed to promoting. Sharing this passion with a brand that both embraces and respects the environment is something I’m excited to be part of.”

John McAvoy is a former career criminal who at one time faced the prospect of two life sentences. While serving time in a top-security prison, he turned to fitness as a route to turning his life around, supported by his prison officer, Darren Davis. Having set world records in the gym on the rowing machine, he now competes triathlon internationally. Through his involvement in the sport, he is keen to inspire others, working closely with young offenders within the prison system to educate and offer guidance on how to use the redeeming power of sport to better their own lives.



John McAvoy said “It’s great to be working alongside a brand that shares my passion for promoting active lifestyles via the power of sport, as well as one that has safety, quality and sustainability at its heart. Sharing the same core values that embody triathlon is something that leaves me excited to be working alongside Volvo and inspiring others to change their lives for the better.”

Kristian Elvefors, Volvo Car UK Managing Director, said “I warmly welcome Lauren and John as our newest brand ambassadors. Their wonderful sporting achievements in triathlon and their inspiring personal stories will resonate with many people. They will be much-valued contributors to our work supporting British Triathlon, inspiring people to become active in their lifestyles and to spreading urgent messages about safeguarding the world around us.”




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