This two-year agreement will see GoPro continue its support of mountain bike as the Official Partner of the Mercedes-Benz UCI Mountain Bike World Cup and the UCI Mountain Bike World Championships presented by Mercedes-Benz.
Since 2014, GoPro has been a key partner of the UCI. Its mounted cameras have been used to capture recorded images at training sessions and races, live images at UCI World Cup events and UCI World Championships, and behind-the-scenes mountain bike footage.
With the new HERO7, GoPro offers fans an ‘even more immersive experience’ thanks to its new live streaming option and its HyperSmooth stabilization system.
UCI adds that the extension of the partnership with GoPro is the ‘latest example of the willingness of major international brands such as Mercedes-Benz, Shimano, Oakley, Mitas and Red Bull to use our events as a way of showcasing their products to an ever-growing audience.’
UCI President David Lappartient said “The renewal of the partnership with GoPro will be well received by mountain bike fans, who can avail themselves of the latest developments in our partner’s cameras and thus experience the discipline from the inside. At a time when enhancing the appeal of our sport, particularly in terms of images and broadcasts, is a priority of ours, this extension comes as excellent news.”
GoPro Chief Marketing Officer Todd Ballard said “GoPro is proud to continue our long-standing partnership with UCI and delivering unique perspectives to the global mountain bike community. Audiences will be blown away by the ultra-smooth video that our latest HERO7 Black delivers with its game-changing HyperSmooth stabilization.”
Founded in 1900, in Paris (France), the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms, for all people as a competitive sport, as a healthy recreational activity, as a means of transport, and also just for fun. The UCI manages and promotes the eight cycling disciplines: road, track, mountain bike, BMX racing, BMX freestyle, cyclo-cross, trials and indoor cycling.