In advance of the Olympic and Paralympic Games at Tokyo 2020, Toyota has welcomed 14 new Team USA athletes and hopefuls and three returning US Paralympians to Team Toyota.
From breaking down barriers to defying the odds and overcoming physical limitations, Team Toyota’s newest group of athletes have ‘challenged the status quo and inspire people across the world to do the same’.
“Whether it’s here in the United States or on the global stage, these Team Toyota athletes inspire others to believe in their own strength, determination, and ability to achieve their dreams,” said Ed Laukes, Group Vice President, Toyota Marketing, Toyota Motor North America.
“As the Human Movement Company, we have an opportunity through these athlete partnerships to show people that no matter the challenge, when a person is free to move, anything is possible.”
After launching its global ‘Start Your Impossible’ campaign prior to the Olympic and Paralympic Winter Games at PyeongChang 2018, Toyota has continued to emphasize its commitment to ‘creating an ever-better society through the freedom of movement’.
“Each athlete has overcome his or her own limitations and provides a unique voice to our mobility message,” said Dedra DeLilli, Group Manager, Olympic and Paralympic Marketing at Toyota Motor North America. “By partnering with these incredible individuals, we’re not only able to support them throughout their Olympic and Paralympic journeys, but we’re also able to connect with people around the world and tell our Toyota story.”
In addition to the 14 Team USA athletes and hopefuls who have joined Team Toyota, US Paralympians Oksana Masters, Brad Snyder and Jarryd Wallace also continue to represent Toyota heading into the Olympic and Paralympic Games Tokyo 2020.
Team Toyota summer athletes include:
- Jordyn Barratt (USA Skateboarding)
- David Boudia (USA Diving)
- David Brown and guide runner Jerome Avery (US Paralympics Track & Field)
- Caeleb Dressel (USA Swimming)
- Laurie Hernandez (USA Gymnastics)
- Daryl Homer (USA Fencing)
- Jessica Long (US Paralympics Swimming)
- Simone Manuel (USA Swimming)
- Oksana Masters (US Paralympics Cycling)
- Michael Norman (USA Track & Field)
- Lakey Peterson (USA Surfing)
- Steve Serio (National Wheelchair Basketball Association)
- Brad Snyder (USA Paratriathlon)
- Melissa Stockwell (USA Paratriathlon)
- Jarryd Wallace (US Paralympics Track & Field)
- Alise Willoughby (USA Cycling)
In March 2015, Toyota became a TOP (The Olympic Partner) of the International Olympic Committee and International Paralympic Committee in the newly created mobility category for 2017 through 2024. In addition to its relationship with the IOC and IPC, Toyota is a partner of Team USA; the US Ski & Snowboard Association; US Speedskating; US Figure Skating; USA Hockey and the US National Sled Hockey Team; USA Curling; USA Skateboarding; USA Surfing; USA Swimming; USA Track & Field; USA Triathlon; the National Wheelchair Basketball Association; US Paralympics Alpine Skiing; US Paralympics Nordic Skiing; US Paralympics Snowboarding; US Paralympics Cycling; US Paralympics Swimming; and US Paralympics Track & Field.
Beyond the Olympic and Paralympic Games, Toyota strategically uses its relationships with sports properties and athletes as a way to connect with consumers in the United States. The brand has relationships with more than 40 major sports teams and nearly 30 major sports.