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US$25m economic impact projected for 2019 IRONMAN 70.3 World Championship

More than 20,000 athletes, family, friends, volunteers and staff are expected at the 2019 IRONMAN 70.3 World Championship in Nice, France. Split across two competitive race days, September 7 and 8, and a week full of festivities and side events, the IRONMAN 70.3 World Championship is also expected to ‘shatter economic records’.

“We are expecting a total of 20,000 athletes, family members, friends, fans, volunteers and staff members to travel to Nice to celebrate this unique occasion with us,” said Stefan Petschnig, Managing Director for IRONMAN Europe, Middle East and Africa.

Athlete feedback from the 2017 and 2018 IRONMAN 70.3 World Championship shows that participants stay an average of more than six nights in the host city. It also shows that athletes seek premium accommodation and a range of additional activities for themselves and their families prior to, and after race day.

In total, the event organizers expect a total economic impact of €22.5 million (US$25 million) for the host city and region. On average each person travelling to Nice will spend approximately €170 (US$188) per day during their stay.

“What’s important to note is that the impact of the IRONMAN 70.3 World Championship stretches way beyond race week itself,” Petschnig added. “Many European athletes have either raced in IRONMAN 70.3 Nice on the same course or explored the course on their own in the months leading to race day. Also, many return with their families for holidays later.”

As both professional races at the IRONMAN 70.3 World Championship will be live streamed on the Facebook Watch ‘IRONMAN Now’ channel (www.facebook.com/IRONMANnow), IRONMAN notes that ‘millions of fans around the world will have the opportunity to follow the racing action and experience the sights and sounds of Southern France on their computers and mobile devices leading to further tourism interest.’

“Nice will offer an exceptional setting and ideal conditions for the thousands of participants we expect to see at the starting line,” said Christian Estrosi, Mayor of Nice, President of the Métropole Nice Côte d’Azur.

“Triathlon history in Nice stretches as far back as 1982 and the first IRONMAN event here was held in 2005. Through this legacy our city has become a world capital of triathlon in its own right. We are looking forward to welcoming all of the athletes and their families to Nice.”

Over the years Nice and the Cote d’Azur have hosted many sports events of a global scale. Most significantly, since 1929 nearby Monte Carlo has hosted what’s arguably the world’s most famous Formula 1 race – the Monaco Grand Prix.

From 1994-2002, Nice was host to the ITU Long Distance Triathlon World Championships five times. From 2010 to 2016, Nice hosted the “’Open de Nice Côte d’Azur’ tennis tournament. In 2002 and 2012 the Figure Skating World Championship were held in the city. During the 2016 UEFA European Championship a total of four games were played at Stade de Nice.

World-class football made a comeback in 2019 as the Stade de Nice hosted six games of the FIFA Women’s World Cup, ultimately won by the United States. Beyond the world of sports, entertainment stars have visited Nice. Most recently, Beyoncé and Jay-Z played to a sell-out crowd at the stadium.

The start of the 1.9 km (1.2-mile) Roka Swim Course takes place on the Quai des Etats-Unis. Next, the 91.3-km (56.7-mile) one-loop Ventum Bike Course leads athletes to the mountains surrounding Nice including Col de Vence. Most notably there is a 9km (5.6-mile) climb at a 6.6% average to reach 962m (3,156 feet) altitude above sea level. The 21.2 km (13.1-mile) Hoka One One Run Course will take athletes on two loops along the world-famous Promenade des Anglais where the finish line is located.

Since 2014 the IRONMAN 70.3 World Championship has been rotating globally through a competitive bid process. Future host cities featured will include Taupō, New Zealand in 2020 and St George, Utah, USA, hosting in 2021 – with ‘conversations for location in Europe already underway for 2022’.

www.ironman.com

 

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