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USA Triathlon and USA Cycling in cross-promotion partnership

USA Triathlon and USA Cycling have announced a new partnership, ‘offering joint programs and promotions to better serve existing members while attracting new participants to both sports.’

The two US Olympic National Governing Bodies are both headquartered in Colorado Springs, Colorado. According to a release, this allows for ‘frequent collaboration around the shared goal of growing the endurance sports community.’

The first-of-its-kind partnership is highlighted by a joint annual membership option that provides access to all USA Triathlon- and USA Cycling-sanctioned events. The organizations will cross-promote their respective National Championships and select sanctioned races to each other’s members in an effort to expand racing opportunities for both groups.

The joint membership is now available to purchase for US$99, a US$31 savings versus purchasing the two memberships separately. More details and a registration link can be found online.

In addition, USA Triathlon and USA Cycling will work together on promotional and educational programs benefitting athletes who compete in both sports. Landing pages at usatriathlon.org and usacycling.org will offer content specific to cyclists who want to become triathletes, and vice versa.

“Most triathletes in the US come to us from a single-sport background such as swimming, cycling or running,” said Rocky Harris, USA Triathlon CEO. “Triathlon provides a unique challenge, a change of pace while cross-training and the opportunity to learn new skills — all of which can complement a single-sport focus.”

He continued, “USA Cycling is an ideal partner in this initiative, as triathletes can significantly improve their fitness and technical skills with cycling-specific training and racing. We are proud to align with a fellow US National Governing Body to grow both sports while providing valuable perks to our members.”

Rob DeMartini, USA Cycling CEO added, ““As we see our members expand their interests and look for new challenges, the partnership with USA Triathlon is a great way to further service our members who are looking to build additional strength, endurance and spark their training.

“Triathletes will benefit from the partnership by having access to cycling coaches and bike-handling skills clinics to help them through the longest leg. As draft-legal triathlons become more popular among age-group athletes, learning to ride safely in a crowded field of athletes will become increasingly important.”

www.usatriathlon.org
www.usacycling.org

 

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