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VeloNews going back to its roots with magazine redesign and new logo

VeloNews is revealing a new look and logo for the magazine with its January/February issue, on newsstands on January 8th. The redesign aims to ‘evoke the 47-year legacy of VeloNews magazine while affirming its American leadership position in the sport for the years to come.’

Under the leadership of Editor-in-Chief Fred Dreier, the VeloNews team set out to create a new design and logo that reflects the brand’s position in cycling. “VeloNews was, is, and will continue to be a trusted authority in cycling journalism and in-depth storytelling,” Dreier said. He added that the redesign is a “clean and clear mark that blends legacy touches from our storied past with a bold and timeless look that, like VeloNews, will live on for decades.”

The new look aims to convey a clean and simple feel that allows readers to navigate the content and ‘sink their teeth into the in-depth storytelling and striking photography’. More one and two-page stories fill the front of the magazine with more variety of stories and topics.

VeloNews will dive into its vault of vintage photographs to bring historical elements back, a feature its readers asked for in the magazine’s 2018 audience study. ‘The team will compare today’s races to their humble roots, revealing the origin stories of today’s iconic cycling events.’

This new front-of-the-book format also gives room for quick-hit content about the latest cycling tech, training and gear. New sections include:

  • Ask Coach Connor, where cycling coach and former elite amateur Trevor Connor shares his expertise on training questions;
  • Cool/Want/Need, reviews on new gear and tech; and
  • Talking Points, where VeloNews editors debate a hot topic in the sport.

Along with these structural changes, VeloNews magazine moves to a tighter trim and premium cover and paper stock.

The VeloNews logo is cut from a classic design feel. “The new logo exemplifies the VeloNews brand beautifully,” said Heidi Carcella, Art Director. “It is timeless, authoritative, but still fresh. With this new look, we return to our roots in American bike racing while affirming our authority as the trusted experts on bike racing.”

“VeloNews magazine reaches a loyal reader that’s been with us for over nine years,” said Mark Gouge, Publisher. “We’re evolving to continue bringing cycling to life while catering to that dedicated audience that greatly appreciates the history of the sport.”

The January/February issue has already been mailed to subscribers. Single copies will be available on US newsstands and online on the VeloNews iTunes app, ZINIO, Amazon Kindle, Readr app, and Google Play on January 8th.

Pocket Outdoor Media is a leading publisher in endurance sports. Its brands influence and engage athletes through a combined print, online and social audience of 44 million runners, cyclists, triathletes and swimmers. Its brands include VeloNews, ‘the authoritative voice of cycling’; Triathlete, ‘the world’s #1 triathlon resource’; Women’s Running, ‘the world’s largest running magazine for women’; Competitor.com, ‘the most trusted website for runners’; and VeloPress, ‘the world’s leading publisher of books on endurance sports’.

Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California.




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