Hot-on-the-heels of its purchase of indoor training app The Sufferfest, Wahoo Fitness has today announced its acquisition of Speedplay. Wahoo notes that ‘iconic pedal brand’ Speedplay can be found on the bikes of athletes such as Tour de France winner Sir Bradley Wiggins, two-time IRONMAN World Champion Jan Frodeno, and two-time Time Trial World Champion Kristin Armstrong.’
Wahoo notes that Speedplay products have a long heritage of providing unique, cutting-edge pedal technology to a passionate community of athletes. ‘Wahoo seeks to build on that legacy by bringing its commitment to smart training, its extensive suite of products, and its history of innovation to the Speedplay brand.’
In a release from Wahoo, the company adds that ‘By focusing on the needs of cyclists across all disciplines, Wahoo intends to put Speedplay pedals on as many bicycles as possible and continue to drive creativity at this celebrated brand.’
“Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists,” says Chip Hawkins, Founder of Wahoo Fitness. “Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo.
“We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business.”
Richard Bryne, CEO of Speedplay said “When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential. By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before.”
The pedal firm’s portfolio is seen as a complement to Wahoo’s growing ecosystem of outdoor cycling products, and… ‘together, Wahoo and Speedplay will be able to deliver unmatched excellence in the pedal category.’