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‘Wahooligan Combativity Award’ at OVO Energy Tour of Britain

Wahoo Fitness has announced a renewed partnership with two of Britain’s leading professional cycle races, the OVO Energy Tour of Britain and the OVO Energy Women’s Tour.

Continuing as Official Training and Cycle Computer partner for The Tour series (the OVO Energy Women’s Tour and the OVO Energy Tour of Britain), Wahoo also becomes the Official Sponsor of the Combativity award; now named the ‘Wahooligan Combativity Award’.

The Combativity Award has a prestigious role of honour, with previous winners including British Olympic champion Dani Rowe MBE, who placed third overall in 2018; and Grand Tour legend André Greipel in 2016.

This announcement adds another layer to Wahoo’s already impressive portfolio of cycling partnerships which include: Team INEOS, Team KATUSHA ALPECIN, BORA-hansgrohe, and WNT-Rotor Pro Cycling.

Commenting on the announcement, Wahoo’s VP of Marketing Colin Eustace said “We are thrilled to continue our sponsorship of The OVO Energy Tour of Britain and The OVO Energy Women’s Tour. This year we have elected to sponsor the Combativity Award as it ties in perfectly with the Wahooligan ethos and its community. At Wahoo we feel the award shows exactly what it means to be a Wahooligan.”

OVO Energy Tour of Britain and Women’s Tour race director Mick Bennett said “It’s great to have an innovative, internationally recognised cycling brand supporting both men’s and women’s cycling in Britain. Wahoo’s passion and excitement for the sport makes them a natural fit for our combativity award.

“We look forward to celebrating and rewarding the courageous performances of riders in both the OVO Energy Tour of Britain and OVO Energy Women’s Tour this year.”

Last year’s OVO Energy Tour of Britain Combativity Awards were won by Matthew Holmes and Maaike Boogaard in the OVO Energy Tour of Britain and the OVO Energy Women’s Tour respectively.

Taking place between 8-15 September, the 2019 OVO Energy Tour of Britain begins in Glasgow, marking the sixth occasion that Glasgow has hosted the modern edition of the event – the last time being 2016, during which occasion André Greipel won the opening stage from Glasgow to Castle Douglas.

The OVO Energy Women’s Tour takes place between 10-15 June. It is regarded as one of the world’s leading womens’ stage races, with a prize fund equal to that of the men’s race. The Grand Depart will take place in Suffolk – with stages in Kent, Oxfordshire and Warwickshire. This year, the race concludes in Wales, featuring two of the most challenging days in race history in the counties of Powys and Carmarthenshire. The 2019 edition will also be the first to feature six full stages, up from five stages in 2018.




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