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Wheel business American Classic considering bids for acquisition

Bill Shook and Ellen Kast, owners of the American Classic business, have announced they are marketing the assets of the business for sale, ‘seeking a strategic or operational acquirer that can leverage the brand and its technologies to its fullest potential.’

The premium, cycling and e-bike wheel and component business seeks to sell all assets to a strategic, or operating investor, including brand, product designs, patents, and trademarks.

Bill Shook founded the business in the early 1980s, and the business has a history as a premium cycling wheel and component brand. The business is well-known for product innovation and technology, which is supported by numerous patents and trademarks for bicycle and e-bike use.

The products have been used at the highest level in sport for enduro, mountain biking, road cycling, gravel and cyclocross. After building the business for the past three decades, the business is no longer operating.

Bill Shook said, “our team worked hard for the previous decades and we now have a collection of assets that would be a turn-key brand to a new owner, as well as intellectual property that could be valuable to a strategic acquirer.”

The company is working with Bell Lap Advisors as its considers the options for the sale. All assets are owned, free and clear, and will be sold as a package. All serious inquiries should be directed to Russell Cree, Managing Partner at Bell Lap Advisors, Russell[at]bell-lap-advisors.com or via +1 503-501-8121.

As a boutique M&A advisory firm, Bell Lap Advisors works with founders, leaders, and operators of small and lower mid-market businesses in the outdoor, action sports, and active lifestyle industries to find the best outcomes for their ventures. Bell Lap Advisors has extensive experience in the cycling industry, including the Machines for Freedom-Specialized, and Powertap-SRAM acquisitions.




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