Zoggs has partnered with the Outdoor Swimmer Henley Swim Festival, taking place on Sunday 14th July, with sponsorship of the Henley Mile ‘Half Mile‘ event, as brand activation to benefit the swimmers across the event weekend. The Henley Swim Festival will see over a thousand swimmers, and many more spectators, enjoy a swim along the stretch of the Thames near London, one week after the Henley Royal Regatta.
The Zoggs partnership not only sees naming rights for the Half Mile event during the swim festival but will provide swimmers with discounted products and the reveal of the very first event ‘Goggle Box’.
Adrian Pearce, UK MD from Zoggs said “We have worked with Henley Swim for some years but having seen the huge growth in swimmers taking part, and the bigger festival on offer at the event, it felt like the right time to offer the swimmers a more experiential offering from Zoggs and our products.
“As Zoggs is steeped in swimming heritage, the Henley Swim event was a natural fit as it embraces the traditional swim offering and ethical event stand point. We look forward to meeting and supporting the swimmers taking part!”
Zoggs will be running goggle fitting advice in its ‘Goggle Box’ throughout the event, as well as a competition to win a Zoggs goody bag worth £100+, special offers on product, as well as providing advice to swimmers on all areas of the product range. Swimmers will also be able to recycle their old goggles (from any manufacturer) on the Zoggs stand.
The Outdoor Swimmer Henley Swim Festival has multiple distances on offer from a 200m splash, Zoggs Half Mile, Henley Mile and 4 x Challenge along with Saturday night camping, live music and entertainment of offer.