The Virgin Money London Marathon is the most popular marathon in the world with over 450,000 people applying through the ballot this year. With a comparatively few 40,000 places up for grabs, this makes entry into the marathon ‘one of the most exclusive mass-participation sporting events in the world.’
For those who missed out this year, Zwift has partnered with New Balance to present an opportunity to secure a spot at the 2020 event taking place on April 26th. The competition, which is open to anyone, also includes a travel allowance of US$1,500 to spend on the trip.
To be in with a chance of winning, entrants must sign up to the New Balance Marathon Mission in Zwift and run a total of 26.2 miles during the month of December. Completing the challenge will unlock the New Balance Run Club kit and all finishers will be entered into a drawing for the grand prize of a bib to the 2020 Virgin Money London Marathon.
“The Virgin Money London Marathon is one of the best-known events in sport,” said Eric Min, Zwift CEO and Co-Founder. “Each year competition to draw a place in the race gets harder and harder. This is why we are so excited to be able to partner with New Balance and offer up a very rare opportunity. For the winner, it really will be a once in a lifetime event. I wish everyone entering the very best of luck.”
Zwift Run is a free to use app available on the iOS App Store and Google Play. To power an avatar in the Zwift game environment, Zwifters will require either a Bluetooth enabled footpod, such as the Zwift RunPod, or a Bluetooth enabled treadmill.