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Zwift Drop Shop opens for business

Zwift, the global online training and racing platform for cyclists, has opened the doors to its new Drop Shop. The new virtual store allows Zwifters to purchase in-game bikes and wheels from the likes of Specialized, Trek, Cervélo and ENVE for their Zwift avatars.

All Zwifters will receive a one-time payout of Drops (Zwift’s new in-game credit) based on their current level of experience in the game. Drops have no real world value and may only be acquired through riding on Zwift. As the company points out, ‘you can’t buy or trade Drops, they must be earned’. Drops are awarded based on a combination of miles, feet climbed, and calories burned while riding on Zwift.

Zwift Levels remain. Zwifters will continue to ‘level up’ based on their total mileage in-game. The rewards, however, receive a makeover. Now, level unlocks will only include accessories to customise the appearance of an avatar – jerseys, helmets, glasses and shoes can all be unlocked by levelling up in-game.

Bikes and wheels may be purchased in the Drop Shop, ‘allowing Zwifters greater freedom over what equipment they choose to ride’. Special unlocks, such as the coveted Concept Z1 bike, however, will continue as challenge unlocks.




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