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Zwift’s expansion into esports continues with Zwift Classics

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Zwift, the global online training and racing platform for cyclists, has today unveiled the next step in its ‘esports journey’ with a new calendar of one day races, the Zwift Classics.

The Zwift Classics, due to commence on July 3rd, build on the esports debut from Zwift, the KISS Super League (KSL). Like the KISS Super League, the Zwift Classics will be invite-only races featuring both ‘professional and the best amateur athletes from Zwift’.

“We’re thrilled to be taking the next step in our esports journey with the Zwift Classics,” said Craig Edmondson, CEO Zwift Esports. “The KISS Super League was a fantastic first series, and we took many learnings from it. The focus for the Zwift Classics will be on streaming – we want to deliver the best experience for the viewer at home.

“The dynamic of one day racing is different to that of a series or a stage race – these racers will have to lay everything on the line. It’s win or bust, so I have no doubt we will see some exciting, high octane racing.”

The Zwift Classics are individual races in their own right, so the winner on the day takes all. Competing teams will be composed of five riders, so tactics will be key to success.

Teams will vary between rounds – but confirmed for the Women’s London International on July 3rd are: Sho-Air TWENTY20, Innovation Cycling, Vision, Race3R, Velocity Vixen/Fox, Team [DRAFT], Rowe & King, WNT-ROTOR Pro Cycling and BRT Hellcatz.

“I am excited to see another Zwift race series on tap,” said Nicola Cranmer, General Manager at Sho-Air TWENTY20 UCI Professional Cycling Team. “I love the Pro-Am format as it has the potential to open up talent identification outside of the existing pro peloton.

“While Sho-Air TWENTY20 emerged as the top Pro team in the KSL series I know we will once again face stiff competition. It’s still early days, but I feel strongly that a robust e-racing program can be pivotal for women’s cycling, helping attract in new partnerships. The entertainment value is high, the media impressions are tangible, and there is a new fan base to be cultivated.”

Alongside the London International, an additional five races have been confirmed, with more likely to be announced in the coming months. All races will be streamed live at www.facebook.com/gozwiftlive

3 July, London International, Women’s Race, 19:00 BST
10 July, The Apple Lap, Men’s Race, 18:00 BST
7 August, Richmond Challenge, Women’s Race, 19:00 BST
14 August, Trofeo Bologna, Men’s Race, 19:00 BST
4 September, Rund um Innsbruck, Women’s Race, 19:00 BST
5 September, Watopia Cup, Men‘s Race, 19:00 BST

www.zwift.com/classics

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