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Addaday bolsters marketing & comms team with two new hires


Addaday, a specialist in injury prevention and recovery technology, has announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director.

Hugh Williams joins Addaday after more than 20 years at global marketing agency, Weber Shandwick, where he was the General Manager of its Denver office. Here, he built the firm’s endurance sports practice and led the strategy, development and execution of many award-winning integrated sports marketing campaigns for brands such as the BUILT WITH CHOCOLATE MILK Campaign; Abbott – and its title sponsorship of the Abbott World Marathon Majors; and the Leadville Race Series.

Kristin Goett brings five years of in-house communications experience across brands including DISH Network and the University of Denver, as well as serving as a columnist for Triathlete Magazine. As Addaday’s Communications Director, she will lead all aspects of day-to-day communications across the business, including social media strategy and execution, media relations, content marketing and event activations.

The new, previously unfilled positions will be based in Boulder, Colorado, and are part of Addaday’s integrated marketing and product innovation push. This is designed to elevate the brand as a world leader in active healing technology that ‘helps people move, recharge and live better’.

“Hugh and Kristin bring to Addaday a wealth of award-winning integrated marketing experience across some of the most respected brands in the world to help us up our game and speak more loudly, strategically and authentically,” said Victor Yang, CEO and founder of Addaday.

“It also helps that they are both accomplished athletes in their own right and can apply their passion for sports and recovery to help others like them keep moving at their best using our technology.”




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