Fusion Media’s brief is to lead on UK PR and social media strategy, focusing on engaging cycling, running and swimming audiences. In addition, Fusion will be tasked with two new product launches ‘which will help the brand reach a new younger audience.’
For over 11 years, London-based Fusion Media has focused on PR and digital for cycling and endurance sports. As a boutique agency, its specialist approach has seen the company grow a portfolio of clients that includes brands such as organisers of the Tour de France – The A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. The agency adds that it is underpinned by ‘unbeatable specialist knowledge and a passion to get people active through sport, recreation and transport.’
Since its inception in 2011, AfterShokz has been ‘enhancing lives and changing the way people listen with its unique use of bone conduction technology.’ The products are sold in over 55 countries worldwide and in 13,900 stores.
2019 was a record year for AfterShokz, which resulted in a reported sales growth of 55% in 2019 compared to 2018 and record sales of 2 million pairs of headphones.
The brand has four different products on the market, AEROPEX, AIR, TITANIUM and XRAINERZ. According to AfterShokz, they are now established as the ‘leading manufacturer of bone conduction technology and open-ear sports headphones.’
Maggie Song, Marketing Manager at AfterShokz, commented “We have been very impressed with Fusion Media’s experience and creativity in this sector. We’re an international brand that relies on solid local support, so we’re very pleased to be working with leaders in the UK market.”
Adam Tranter, Founder & CEO at Fusion Media, said “We are delighted to be working with AfterShokz. They are an extremely exciting brand and their 2019 sales results prove why they are the leading manufacturer of bone conduction technology on the market. The brand has built a strong community of fans and provides products that deliver unrivalled situational awareness and comfort. We are looking forward to helping them bring new products to market in 2020 and widening their audience in the UK via PR and social media.”