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BMC-Vifit Pro Triathlon Team adds Elite to its 2020 partner and sponsor roster


The BMC-Vifit Pro Triathlon Team powered by Uplace has announced Elite as a new partner to ‘support the team in 2020 and beyond.’

“We are very pleased to start working with Elite as our dedicated turbo trainer, drink bottle and bike transportation partner,” said the team’s CEO Bob De Wolf. “The BMC-Vifit Pro Triathlon Team p/b Uplace is built on key values of professionalism and high performance.

“The team’s philosophy and vision is to provide maximal professional support for our athletes with the ultimate goal to achieve top results. Obviously, such can only be achieved through the commitment and contributions of our sponsors and partners. With the addition of Elite as partner of the team we’re thrilled to take the BMC-Vifit Pro Triathlon Team from strength to strength.”

Marco Cavallin, Sponsorship Manager at Elite, added “We are very excited to team up with the BMC-Vifit Pro Triathlon Team in this wide-ranging collaboration. As official partner of many WorldTour cycling teams worldwide, this new partnership is a great opportunity for Elite to position itself in triathlon, which is proving to be one of the most intriguing, exciting and fastest-growing sports in recent years.

“Elite will work hand-in-hand with the BMC-Vifit Pro Triathlon Team to support their athletes and enhance their cycling training and performance. We feel confident that this partnership will help the team’s athletes to perform at their best both in day to day training and on race-day when performance matters most.”

He continued, “Aligning our best racing and training products from the 2020 collection with a team as dynamic, driven and committed as BMC-Vifit Pro Triathlon Team will definitely bring a strong dimension to our brand, and we are very much looking forward to a successful year together.”

Team CEO Bob De Wolf also emphasized the importance of the continued support and continuation of long-term partnerships with all other team partners in 2020. He said, “We are incredibly pleased to be able to continue working with such a strong network of partners and sponsors.

“Bike manufacturer BMC Switzerland and nutrition brand Vifit serve as the team’s main sponsors. The tremendous commitment of BMC Switzerland and Vifit allows us to continue growing and developing as a team.”

Additional support is provided by an array of team partners:

  • Real estate company Uplace;
  • Polar heart rate monitors, sport watches, GPS devices and bike computers;
  • uvex helmets and eyewear;
  • Craft race, training, casual clothing, compression products and socks;
  • Orca wetsuits, swim wear and goggles;
  • BMW Le Couter;
  • DT Swiss wheels;
  • Elite trainers, drink bottles and bike transportation bags;
  • Selle Italia saddles;
  • Vittoria tubulars and tyres; V
  • ision extensions, cradles and pads;
  • FSA power meters, cranks & components;
  • Sands Beach Active for warm weather training;
  • OGIO travel and sport bags;
  • Optimize Tri Boutique triathlon destination store;
  • Best Swim Centre; and
  • TrainingPeaks training data management system.

De Wolf added, “With the commitment from BMC, Vifit and all our other partners we are ready for a very ambitious season. We want to continue winning big races this year and keep our position as one of the leading teams in the world.”

On 6th December 2019 the BMC-Vifit Sport Pro Triathlon Team powered by Uplace announced its team line up for 2020:

  • Pablo Dapena Gonzalez (ESP)
  • Kristian Høgenhaug (DEN)
  • Chris Leiferman (USA)
  • Katrina Matthews (née Rye) (GBR)
  • Max Neumann (AUS)
  • Patrik Nilsson (SWE)
  • Emma Pallant (UK)
  • Chelsea Reilly Sodaro (USA)

On Sunday 26th January, Emma Pallant will kick off the season for the BMC-Vifit Pro Triathlon Team racing at IRONMAN 70.3 South Africa.




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