Building on its support of British Triathlon for the last two years, Eisberg, ‘the UK’s number one alcohol-free wine’, will become its Official Event Hospitality Supplier for 2020.
‘The partnership allows spectators to enjoy a high-quality wine whilst sitting back and watching the best athletes from Britain and around the world in action across British Triathlon’s events.’
Eisberg’s Sparkling Blanc will also be used at podium presentations during the year, helping competitors to celebrate their victories.
Andy Salmon, British Triathlon CEO, said “We’re excited to welcome Eisberg as an Official Supplier of British Triathlon. This partnership will enable us to continue to deliver outstanding event experiences on and off the course across our event portfolio.
“As an alcohol-free wine supplier, this agreement enables us as an organisation to promote inclusive and responsible enjoyment of our event hospitality.”
Dan Harwood, Head of Wine Education at Halewood Wines and Spirits, said “The growth in people consciously reducing their alcohol consumption continues to grow.
“We find many athletes and amateurs looking out for alternative options that don’t compromise on taste or quality. Supporting great British sporting events, like those from British Triathlon allows us to engage with this consumer.
“Also, being on-site at each event enables everyone, pro riders and spectators alike, to raise a glass and celebrate after a great day of sport”