The Rock ‘n’ Roll Marathon Series, a part of The IRONMAN Group, has announced a new title sponsorship with Hard Rock Hotel & Casino Atlantic City. The new title partnership is for the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon taking place on May 15-16, 2020.
The new event marks the launch of a new Rock ‘n’ Roll Marathon Series event in the US since 2015 and will consist of a twilight 5K and half marathon.
“We’re really excited about partnering with a brand who pairs well with the ethos of our brand and is so representative of why Atlantic City is such an iconic tourist destination,” said Chris Marciani, Vice President of Global Partnerships, North America for the Rock ‘n’ Roll Marathon Series.
“Hard Rock Atlantic City just like Rock ‘n’ Roll Marathon is dedicated to delivering an unparalleled experience and infusing music and fun into everything we do.”
‘The Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon will start during the twilight evening hours, treating thousands of participants to a one-of-a-kind race experience that highlights the unique beach and boardwalk atmosphere.’
Race week will kick-off on Thursday, May 14 when the Health and Fitness Expo opens to the public. Runners will then take in the sights and sounds of Atlantic City on Friday, May 15 for the Hard Rock Hotel & Casino Rock ‘n’ Roll Atlantic City 5K presented by Brooks and the half marathon on Saturday evening, May 16.
After starting out at Bader Field, race participants will experience the shore towns of Ventnor and Margate before they eventually make their way to the world-famous Atlantic City Boardwalk for the final six miles. Playing to the rich musical history of New Jersey, the musically themed event will amp up the on-course bands and DJs for competitors to enjoy as they race their way to Hard Rock Atlantic City’s finish line after-party festival.
“We could not be more proud to partner with the Rock ‘n’ Roll Marathon Series to bring this highly-anticipated race into our community,” said Joe Lupo, President of Hard Rock Atlantic City, “Providing experiences that rock is in Hard Rock’s DNA and we look forward to bringing runners from Bader Field to the Boardwalk where we will celebrate them at the Hard Rock Atlantic City finish line.”
To celebrate the partnership, the Rock ‘n’ Roll Marathon Series and Hard Rock Atlantic City will hold a Preview Party on Thursday, March 12, in which runners will have the opportunity to run a preview of the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll Atlantic City Half Marathon with a two-mile run finishing at the Hard Rock Hotel & Casino Atlantic City.
The Preview Party will have raffles, giveaways, refreshments, onsite registration available and discounts.