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Her Spirit and London Triathlon aim to bridge the gender gap


In 2019 over 150 women applied to be part of the inaugural Her Spirit community at The London Triathlon. 30 women from around the UK, who had never taken part in a triathlon before, were then selected to try the super sprint distance in London last July.

These women were selected to help try to understand why women don’t participate in mass participation events to the same degree that men do. According to the Triathlon Industry Association (TIA), despite some recent increases, 68% of UK triathlon competitors are male.

50% of the women selected as part of the project had never considered doing the London Triathlon before; and 50% had considered it but dismissed it for a range of reasons. These included: not being good enough, anxiety about swimming in open water, not feeling they could take part on their own and the perception that triathlon is too elite or serious.

After the success of 2019, Her Spirit and the London Triathlon have teamed up again to offer women new to triathlon the opportunity to be part of the Her Spirit Community.

The Her Spirit coaching team and app will be offering a dedicated virtual triathlon support group, coaching and nutrition plans, coaching sessions, as well as tips and techniques that will help more women get to the start line ready to enjoy their first triathlon experience.

Melanie Berry, co-founder of Her Spirit, said Partnerships are key to our community and working with the London Triathlon again is very exciting. It was so inspirational to see a group of thirty women last year in less than eight weeks go from never thinking about a triathlon to completing their first event.

“Many of them have gone on to take part in other swim, bike and run events and will be competing once again. For many this was a transformational moment and they have become passionate advocates for Her Spirt and showing other women that anything, including triathlon, is possible with the right support and a strong community.”

James Robinson, Chief Commercial Officer at the London Triathlon, said We are delighted to be partnering with Her Spirit again after the success of last year’s partnership. One of our guiding principles is gender equality across all of our mass participation campaigns. Triathlon lags behind running in equal male/female participation. With partners like Her Spirit we are confident that we can bridge the current gender parity gap in the sport.”

Joining a triathlon club isn’t for everyone and can seem very daunting when you are relatively new to the sport. If you have dipped your toe in the triathlon water and keen to do more then, Her Spirit offers a fun, friendly way to meet other like-minded women and access expert coaching to help you do more




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