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HOKA ONE ONE expands outside of footwear into apparel

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HOKA ONE ONE has launched its first-ever apparel line, ‘designed for athletes to enjoy for both fitness pursuits and everyday wear’. The company adds that runners, walkers, fitness enthusiasts and outdoor adventurers will be able to dress head-to-toe in HOKA with the new collection, available online-only from 9th March.

The 27-piece collection features running and fitness staples – including performance tops, tights, woven shorts, socks and hats, plus many other styles. HOKA adds that these are ‘designed with industry-leading technology to maximise both performance and comfort.’

Additionally, the line-up includes ‘bold, unexpected new pieces designed to solve everyday problems for all athletes’.

‘The versatile Performance 3⁄4 Sleeve top and comfortably-fitting yet secure-at-the-waist Women’s Performance Utility Shirt, for instance, will fill previously uninhabited niches in the athlete’s wardrobe.’

The collection also includes lifestyle pieces for casual wear, such as an ultra-soft Lifestyle Tee, a structured-fitting Hoodie, and a casual hat, as well as the Unisex Puffy jacket, which launched earlier this year.

The apparel ranges in price from €45 / £40 for the Men’s and Women’s Lifestyle Tee and Performance Tank to €225 / £195 for the GORE-TEX SHAKEDRY Run Jacket (available from June). The accessories range from €12 / £10 for the Performance No-Show Sock to €35 / £30 for both the Adventure (bucket-style) and Performance Hats.

“Our mission at HOKA is to empower athletes of all types to feel like they can fly, and that mission frequently leads us to break new ground in creating products that will out- perform the competition,” said Wendy Yang, President of HOKA ONE ONE.

“Our new apparel line includes previously unseen designs meant to meet the unique needs of the HOKA consumer. Equally important, we believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel. This new collection provides both, so everyone can feel ready to take on the world – or fly over it.”

The HOKA apparel and accessory lines were designed based on extensive consumer feedback. A survey sent out by HOKA in 2018, which received nearly 4,000 responses, found consumers desired apparel that was simultaneously high-performing and accommodating of every type of athlete.

‘This inclusive approach, already a pillar of HOKA performance footwear, has been incorporated into the function of the new apparel line: runners, walkers, fitness-seekers and outdoor adventurers of all levels will find their perfect fit in HOKA apparel.’

Additionally, the new apparel line is seen as an opportunity to continue making environmental strides, and to help HOKA progress on its journey toward sustainability. For instance, the Unisex Puffy Jacket insulation is made with PrimaLoft, which contains 100% post- consumer recycled content.

Meanwhile all performance tops are made with Polartec Power Dry fabric, which consist of at least 50% recycled fibres. Additionally, all performance tops, tights, sports bras and women’s shorts incorporate recycled raw materials.

The all-new apparel and accessory collections from HOKA will be showcased in the brand’s first-ever print catalogue, which will reach consumers by mail later this month and will feature HOKA footwear and apparel. Made from recycled paper, the catalogue will showcase full head-to-toe looks by HOKA and serve as an ‘inspirational, coffee table-style photo essay showcasing athletes of all types chasing and meeting their goals in HOKA products.’

www.hokaoneone.eu
www.hokaoneone.com

 

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