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IRONMAN adds some lotion with Amp Human partnership


IRONMAN and Amp Human have announced a partnership that will bring PR Lotion – billed as ‘a revolutionary sports performance lotion’ – to athletes and coaches at IRONMAN North American series events.

Amp Human’s flagship product, PR Lotion, is positioned as the world’s first and only bicarbonate sports lotion that allows bicarb – a natural electrolyte – to be absorbed through the skin. For triathletes, a release from IRONMAN notes that ‘this means the ability to maximize training efforts, aid in recovery between training sessions, and sustain high output in competition.’

“Amp Human’s PR Lotion is an incredibly innovative product that can help our athletes throughout the training season and aid in an amazing race day,” said Chris Marciani, Vice President of Global Partnerships, North America at The IRONMAN Group.

“IRONMAN is always looking for innovative partners with the goal of educating our athletes to the proper use and benefits; and believe Amp Human’s products align with this philosophy. We look forward to having them join us across our North America events this season.”

Amp Human’s partnership with IRONMAN will include event activation at key races across its North American Series, and an educational training content series from its Scientific Advisory Board, in partnership with the team at IRONMAN U.

“We are thrilled to be an official partner of IRONMAN for the year ahead,” said Naomi Clarkson, Chief Growth Officer at Amp Human. “We’ve had great success working with some of the world’s best IRONMAN competitors including Cam Wurf & Lucy Charles-Barclay, so we are excited to extend our learning’s into the wider IRONMAN community of athletes and coaches.

“IRONMAN training is a serious undertaking, but hopefully with the support of PR Lotion athletes can make training gains faster and have their best year of competition yet.”




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