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LEM Helmets rides with Italian UCI pro women’s cycling team BePink in 2020


LEM Helmets has confirmed its continued sponsorship of UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands its roster with new team riders, and will be wearing a collection of LEM helmets – including the new, lightweight MotivAir.

“We are very excited to start this new season and to have the very important sponsorship of LEM Helmets again this year,” said Walter Zini, BePink’s Team Manager. “The brand means quality, technology, and safety, and we are very happy that our riders can ride another year with these beautiful, high-performance products.

“We are grateful to LEM for its continued support in 2020 and we are sure that, together, we will be able to celebrate important results.”

The team will be racing in LEM’s new MotivAir helmet in a limited edition pink colourway. Featuring the brand’s proprietary exoCarbon technology, the high-performance MotivAir weighs 220g (size M) and has a full-carbon exterior shell and low-density EPS foam. This keeps weight down, increases the strength, and maximizes vents for cooling.

Additionally, the Team will also race in the new MotivAero TT helmet with lens optics and a removable magnetic tail for rider customization; the lightweight Gavia with 27 vents and a custom fit system; and the Volata which features an aero design for a streamlined, comfortable feel.

“We’re excited to head into our second year of partnership with BePink and support the talented team at races around the world in 2020,” said Keith Cozzens, Global Brand Marketing Director at LEM.

“The MotivAir is the perfect choice for the team’s pursuits, and the additional helmet models offer a great head protection quiver for the season. We look forward to building off our relationship and success of 2019 with everyone involved in the professional organization, and grow our collaborative partnership with a focus on providing high-performance helmets for the team.”




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